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milan design week

Asadesign Studio at the Milan Design Week

Four furniture items created by our studio were selected for Brazil: Essentially Diverse, an exhibition organized by the Brazilian Government for the 2019 Milan Design Week. These were the Cozy sofa, the Moon armchair, the Rudá side tables, and the Morena solid wood chair, designed for outdoor areas (in the featured photo).

The exhibition, idealized to promote the best of contemporary Brazilian design, took over the whole area of one of the most prestigious spots in Milan, the Museo della Permanente, and had visitors from more than 90 countries.

Alexandre Rocha, designer and CEO of Asadesign Studio, considers the exhibition a relevant showcase of Brazilian design for Europe and “an important representation of our culture, our essence and our diversity.”

Curves that blur boundaries

The memorable design of the Zaha armchair.
Read more


A new design approach (Video)

Alexandre Rocha, our CEO, explains how the expertise of Asadesign Studio offers a fresh perspective.

Watch now

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