Asadesign Studio was founded in 2000 by Daniela Ferro and Alexandre Rocha. At the Curitiba, Brazil studio, both coordinate a team of talented professionals with a keen eye for trends and a taste for new challenges.
Joining the partners, the Studio team is formed by the designers Bruna Lazaroto, Guilherme Correa, Patricia Kojima, Priscila Schmitt, Milena Miranda, Mariana Pelim and Yasmine Rodrigues.
our approach
We have more than twenty years of experience in furniture design. From the beginning, our main focus has been on designing beautiful products.if successful. We base our approach on understanding the vision and strategic positioning of the brand, for the complete technical and commercial viability of each new product.
Our method: project stages
Step 1: briefing - Our work begins by stipulating design guidelines, carrying out trend researches and evaluating the manufacturing potential and strategic positioning of the brand.
Step 2: pre-project -We develop project alternatives and present a pre-project with static and dynamic 3D images, pointing out constructive solutions, colors and finishes.
Step 3: technical drawings - After approval of the draft, we prepare 2D technical drawings and 3D modeling files. The specifications are complete and rigorous, so the manufacturer has no doubts when building prototypes.
Step 4: Technical support for prototyping -Our team remains available to carry out constructive adaptations to optimize prototypes and serial production of the designed items.
Step 5: Promotional support - We provide press releases describing the concepts behind the design and help conceive the art direction of promotional photos.
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Our values
Empathy - We seek to understand the complexity, challenges and visions inherent to each business, establishing a process of mutual involvement in the formulation of strategies. We dialogue with aesthetic and lifestyle trends, building points of contact between the factory, the stores and the final consumer.
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Diversity - We value the challenges that each new project brings. We confront ideas intensively, expanding creativity in search of insights. We understand that success in a hypercompetitive market requires solutions formulated from the conciliation of different visions.
Rigor - We conciliate art and technique, always looking for the best solution for each creative challenge. We value ergonomics as a guarantee of comfort and usability. We provide technical drawings and specifications prepared with a high degree of precision.
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Commitment - Our work goes far beyond presenting good ideas and delivering technical specifications: we accompany the client throughout the process of implementing new projects, helping to overcome technical production challenges and actively participating in commercial promotion.